Next Door Creative designed a recent promotion for Rustico using Facebook embedded forms to get feedback from clients, grow their facebook database and sell more journals. They offered to the first 200 Mother's free leather quote books as a gift for Mother's Day. The response was enormous. In less than 30 minutes they had 20 orders, in less than 24 hours, 61 orders. The power of social networking and the value of connecting with customers cannot be underestimated. Companies like Rustico that are branching out, trying new things and connecting with their customers in a personal way are paving the way for the new business success model.
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