Betty Lou's Powdered Peanut Butter Packaging

Our good friend Kent Frogley commissioned Next Door to concept designs for a new line in Betty Lou's healthy food product offering. Their unique formula for powdered peanut butter deserved a fresh approach and illustrators, Sam Ashley, Alex Bell, Tim White and Shawn Hansen provided fun, unique approaches that gave Betty Lou plenty of options to consider. Some of the concepts challenged Betty Lou to consider different market segments that they previously had not considered. Next Door loved the opportunity to flex creative muscles and stretch the clients imagination of what is possible in an otherwise drab peanut butter market.

Betty Lou had developed a brand called, "Just Great" in another market segment that had done very well for them. It was decided that a broader packaging design using the "Just Great" brand elements would be selected for initial test market runs to see how well receptive the market is to a powdered peanut butter product. The following design was created for this purpose by Next Door.