TETCO convenience stores contracted with Next Door designers to revamp store designs. After doing research, interviews and competitive analysis, Next Door helped mine the true essence of TETCO's untapped Americana brand. Prior to re-branding the stores, mood boards and color sketches were submitted. These designs became the blueprints for the final execution of the stores, from floors to counter tops to indicator signs to clerk attire, the new TETCO brand would be infused with Americana look and feel.
