EVE 2012 Media Launch

http://www.fox13now.com/news/kstu-eve-2012-slc-prepping-for-annual-eve-celebration-20111207,0,2359190.story

Brittany Green-Miner, Web Content Producer, Fox 13 11:26 am, December 7

SALT LAKE CITY-

The new year is still a few weeks away, but plans are in full swing for Salt Lake City's third annual EVE celebration. The theme of this year's celebration is "The End is Just the Beginning," and organizers are promising a bigger, more exciting celebration than in the past.

Huge crowds are expected for the New Year's Eve celebration that will feature both indoor and outdoor events along West Temple between 100 S and the Salt Palace.

There will be a variety of music from metal and punk to hip hop and reggae. "The X Factor" alums The Anser will be among the musical acts. There will also be inflatables for kids, dancing, art exhibits and film screenings.

This year, organizers are unveiling The Temple of Boom, a large industrial music structure.

"It's a 40-foot high industrial structure that resembles a Mayan temple. iIt shoots fire, there's live electronic music. We've brought in headliners from all over the country," said Jeffery Burke, artistic director for EVE 2012.

The celebration will start on Dec. 29 and be topped off by fireworks at midnight on New Year's Day. Tickets are already on sale for the celebration. For more information, visit eveslc.com.

EVE 2012 Poster Design

EVE 2012 promises to be bigger than ever. Next Door Creative was once again called on by their friends at Corporate Staging Resources and The Downtown Alliance to brand this years 3 day, 3 night end-of-the-year event. Next Door picked a striking florescent cyan blue in all the print collateral to really make the imagery and content pop off the advertising. Next Door enlisted the styling photography of David Newkirk  to emphasize a Mayan prophetic, doomsday, celebration, dance theme with this iconic image of "stEVE". This mascot figure of the guerrilla mask wearing a bird mask figure covered in fox fur, football shoulder pads and a hoop skirt was both powerful and artistic. The result is a strong, bold new image for EVE this year. Pocket guides, tickets, billboards, print ads, website, web banner ads and promotional youtube videos all have stEVE adorned on the advertising. To see more of EVE advertising visit http://www.eveslc.com. To see promotional videos with Coach Whittingham of the University of Utah that are hilarious visit http://www.youtube.com/evesaltlakecity. Thousands of viewers have already taken a look!

Rustico Website Breaks Black Friday Records

Rustico broke records on Black Friday weekend this year with their online sales promotions using Facebook, Twitter, e-newsletter and online banner ads. With the recent upgrades made to the site in design and SEO capabilities, Rustico is enjoying a steep increase in unique visits and overall online sales. To see Rustico's re-tooled and re-designed site, please go to http://www.rusticoleather.com

Woodspirits Bath Salt Packaging

These new Woodspirits Bath Salt packaging options were created for Whole Foods grocery stores. They needed to update their look and feel but hold true to their organic and natural heritage. The brand was truly transformed without altering the original brand story.

Rustico Website Re-design

Next Door Creative is excited to share the launch of the new Rustico website. Rustico looked to Next Door to marry the brand style of the catalog and new packaging with their online presence. The result is a beautiful website that emphasizes lifestyle and fashion as part of the Rustico experience. To view the entire site please go to: http://www.rusticoleather.com

Rustico Packaging

Next Door Creative has been busy creating a whole new line of product packaging for Rustico's various journals. The Rustico brand buckle was actually printed first with a silver foil stamp, then the logo was printed and embossed to give a real buckle feel. These labels adhere the ribbon which wraps around the box packaging. This new product packaging will attract wholesalers that want to show off their journals to customers in a new and innovative way. The packaging was designed with sides and front exposed to let customers feel the hand tooled and hand sewn leather journals, a distinct differentiator for Rustico.

Holmes Homes Brochure

Holmes Homes looked to Next Door Creative to promote their latest development called, "Central 72" in the Midvale area. This beautiful brochure highlights the benefits and advantages of buying a Holmes Home townhome. The response has been everything their sales agents had hoped for. To see the whole brochure check out our flipbook version at: http://issuu.com/nextdoorcreative/docs/central72brochure

The Sandwich Factory Brochure

The Sandwich Factory is a Texas-based distributor of high-quality, fresh and local sandwiches for restaurants, deli's, convenience stores, hospitals, big box retailers, schools and other businesses. Next Door Creative partnered with The Sandwich Factory to introduce their new corporate identity. A simple bi-fold brochure was created to be distributed at local food shows throughout Texas. In addition to the logo and brochure development, Next Door Creative produces private label packaging, point-of-sale displays and menu displays for The Sandwich Factory wholesale clients.

Rustico Mother's Day Facebook Promotion

Next Door Creative designed a recent promotion for Rustico using Facebook embedded forms to get feedback from clients, grow their facebook database and sell more journals. They offered to the first 200 Mother's free leather quote books as a gift for Mother's Day. The response was enormous. In less than 30 minutes they had 20 orders, in less than 24 hours, 61 orders. The power of social networking and the value of connecting with customers cannot be underestimated. Companies like Rustico that are branching out, trying new things and connecting with their customers in a personal way are paving the way for the new business success model. 

Inclusion Center for Community & Justice Posters

Every year The Inclusion Center for Community and Justice recognizes humanitarians who dedicate their lives to compassion and understanding for all people. This year, the ICCJ asked Next Door Creative to design posters for the 44th Humanitarian Awards Dinner. These represent individuals and their statement on how each of us has room to grow in order to better relate to the individuals who make up our diverse communities. Next Door was proud to donate their time in support of this worthy cause. A big thank you to David Newkirk for his amazing photography. To learn more about The Inclusion Center for Community and Justice please go to http://inclusioncenter.org

Betty Lou's Powdered Peanut Butter Packaging

Our good friend Kent Frogley commissioned Next Door to concept designs for a new line in Betty Lou's healthy food product offering. Their unique formula for powdered peanut butter deserved a fresh approach and illustrators, Sam Ashley, Alex Bell, Tim White and Shawn Hansen provided fun, unique approaches that gave Betty Lou plenty of options to consider. Some of the concepts challenged Betty Lou to consider different market segments that they previously had not considered. Next Door loved the opportunity to flex creative muscles and stretch the clients imagination of what is possible in an otherwise drab peanut butter market.

Betty Lou had developed a brand called, "Just Great" in another market segment that had done very well for them. It was decided that a broader packaging design using the "Just Great" brand elements would be selected for initial test market runs to see how well receptive the market is to a powdered peanut butter product. The following design was created for this purpose by Next Door.

Daybreak Light Post Banners

As house hunters enter Daybreak, they are greeted by fun and bright light post banners created by Next Door. These are used to guide and inform buyers about the Daybreak experience and how to find what they are looking for in the way of model homes. Next Door incorporated the playful happiness that is Daybreak with the use of bright colors and stylized illustration.