Third night of EVE draws record crowds to downtown Salt Lake

By David Burger


The Salt Lake Tribune
First published: Dec 31 2011 10:29PM
Published Jan 11, 2012 11:39PM

Three proved to be the charm for EVE.

The Downtown Alliance-sponsored New Year’s Eve celebration, in its third year as a three-night event, ended Saturday night with its largest crowds ever, from thronged houses at Temple Square’s Tabernacle to a packed Calvin L. Rampton Salt Palace Convention Center.

While final numbers were not available, there were four times as many participants on the first night of EVE than the similar night last year, and on the first night there were twice as many participants as the same night last year, said Jason Mathis, executive director of the Downtown Alliance.

“This year’s been wildly successful,” he said. “It’s off the hook.”

“It’s been a pandemonium of joy,” said Jeffrey Berke, producer and creative director of EVE. “We knew it would take three to five years for an event to develop a following and mature.”

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http://www.sltrib.com/sltrib/entertainment/53212547-75/eve-salt-lake-downtown.html.csp