Next Door Creative has been busy creating a whole new line of product packaging for Rustico's various journals. The Rustico brand buckle was actually printed first with a silver foil stamp, then the logo was printed and embossed to give a real buckle feel. These labels adhere the ribbon which wraps around the box packaging. This new product packaging will attract wholesalers that want to show off their journals to customers in a new and innovative way. The packaging was designed with sides and front exposed to let customers feel the hand tooled and hand sewn leather journals, a distinct differentiator for Rustico.